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1975 SFAI Poppy Poster, Alice Erskine, Whatever...


From the SFAI Library and Archives, in honor of spring and the aesthetics of 1970s poster design:


This poppy poster was sent folded in the mail to college and high school counselors in 1975. The text on the back by Dean of Admissions, Alice Erskine, explains SFAI’s participation in a study with the Institute for Personality Assessment and Research at UC Berkeley which collected a “tremendous amount of information” on the “visual acuity, the verbal intelligence, the imaginative power, the vocational preferences and psychological profile” of SFAI students, concluding that they possess “a far more vivid power of imagination than is perhaps the norm in America” and the ability to “create new things for new worlds.”


Stressing the importance of real-world experience, the application form for that year included a blank page where prospective students were to “describe at least one year of life experience beyond high school, including college work, travel, military or whatever.”


Or...whatever!


(Celebrating Year 104 of #sfai150!)


With permission, SFAA is re-posting the emails Jeff Gunderson Librarian/Archivist Anne Bremer Memorial Library has been sending out since March 2020. Please enjoy this magnificent archive.